Mrs. Burbrink Marketing Syllabus
You have not lived today
Until you have done something for someone
Who can never repay you. -
|Welcome to Marketing Foundations. There are seven functions of Marketing that will be presented as to how they relate to the marketing of a good, service or idea. The seven functions are: advertising/promotion/selling, distribution, financing, marketing-information management, pricing and product/service management. The idea of marketing is to get the product or service in contact with the customer who needs it. All students are strongly recommended to join BPA to compete in marketing events.
We will cover the chapters to the left during the first semester. However, some chapters may take longer than others. Therefore a definitive time schedule is not listed. Assignments will encompass: vocabulary, concept reviews, projects, research and business simulations. Points will be assigned for in-class exercises and homework. Assignments, quizzes and tests will also be assigned point values. The grading scale is based on percent taking total points accumulated divided by total points possible during the nine weeks and semester.