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Mrs. Burbrink Marketing Syllabus

You have not lived today

Until you have done something for someone

Who can never repay you. -

John Bunyan

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 Welcome to Marketing Foundations. There are seven functions of Marketing that will be presented as to how they relate to the marketing of a good, service or idea. The seven functions are: advertising/promotion/selling, distribution, financing, marketing-information management, pricing and product/service management. The idea of marketing is to get the product or service in contact with the customer who needs it. All students are strongly recommended to join BPA to compete in marketing events.

Chapter 1 Marketing Today Standards: 1.1.1, 1.1.2, 1.1.3, 4.1.3, 4.1.7
Chapter 2 Marketing Impacts Society Standards: 1.1.2, 1.1.3, 4.2.2
Chapter 3 Marketing Begins with Economics Standards: 4.1.2, 4.1.3, 4.1.5, 4.1.6, 4.2.1, 4.2.2, 4.2.3, 4.2.4, 4.2.5, 4.2.6
Chapter 4 The Basics of Marketing Standards: 1.1.2, 1.1.3, 3.1.2, 4.1.1, 4.1.7, 4.2.4, 4.2.5, 4.2.5, 4.2.6
Chapter 5 Using Marketing Research Standards: 1.1.2, 7.1.2, 7.2.1,7.2.2, 13.2.2
Chapter 6 Marketing Begins with Customers Standards: 6.1, 6.2, 7.2.2, 13.1.1
Chapter 7 Competition is Everywhere Standards: 3.1.1, 4.2.5, 7.1.2, 7.2.1, 7.2.2, 13.2.1, 13.2.2
Chapter 8 Marketing for E-commerce Standards: 2.1.1, 2.2.1, 5.4.1, 7.1.2, 7.3.1, 9.1.1, 13.2.1, 13.2.2
Chapter 9 The Marketing Strategy Standards: 3.1.2, 7.2.2, 9.1.1, 10.1.1, 10.1.4, 12.1.1, 12.1.3
Chapter 10 Develop a New Product Standards: 4.1.1, 7.2.2, 10.1.1, 13.2.1, 13.2.2
Chapter 11 Services Need Marketing Standards: 4.1.1, 11.1

We will cover the chapters to the left during the first semester. However, some chapters may take longer than others. Therefore a definitive time schedule is not listed. Assignments will encompass: vocabulary, concept reviews, projects, research and business simulations. Points will be assigned for in-class exercises and homework. Assignments, quizzes and tests will also be assigned point values. The grading scale is based on percent taking total points accumulated divided by total points possible during the nine weeks and semester.

Class Syllabus
Class Success
BPA
Resources